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Wednesday, October 2, 2013

Travel Market Blog - PASS Consulting Corporation

Travel Market Blog - PASS Consulting Corporation


"The Beat Live" 2013

Posted: 02 Oct 2013 01:57 PM PDT


Similar to the founder of The Beat, Jay Campbell, who is taking a well-deserved sabbatical in favor of his family, I have reduced my public involvement in the travel industry to a minimum and stayed off the radar for the past year.

By changing diapers I was actually fortunate to witness 'development': The spoon eventually finds its way to the mouth without losing half of its content and the potty eventually will be used.

The beauty about the travel industry is that it seems like I didn't miss anything:

3 years ago I wrote a book and gave a speech here on The Beat Live about the lack of innovation and today it still seems to be relevant. We are also still discussing EMD and merchandizing and its minimal adoption. An overdue proposed new XML distribution standard evolved from the Open Axis Group to IATA's resolution 787 or New Distribution Capability (short NDC) and is now reviewed by the Department of Transportation (DOT). It is still the same XML schema which was originally defined by us in 2000. Booking around a GDS is now called Open Booking. And according to Concur's Steve Singh the 'perfect trip' with automated rebooking, etc. is now 10 years away. Seriously? In 10 years some trips will be to space! And make no mistake: these space trips will be considered 'business trips' or who wants to pay for this experience out of pocket? So we better start worrying how we will capture these 'business trips' since I don't see them being booked in a GDS.

On a more serious note: What remains a mystery to me is how could a data privacy issue possibly be added to the equation of NDC? Data privacy needs to be solved on a completely different level – incl. the likes of Amazon, Microsoft, Groupon, Google, Facebook, etc. Just because of a government shut-down and the CIA wanting to listen to everything, the travel industry does not need to take on the task of solving data privacy.

Michael Strauss is back, so stay tuned for more of my news about The Beat Live event 2013 in Miami, Florida.

 

The Structure of the Travel Industry

Posted: 02 Oct 2013 08:07 AM PDT

Do you want to get a better or a fundamental knowledge of the travel industry? Then you should definitely follow my blog. Today I would like to introduce you to the basic structure of the travel industry.

The travel market is based on supply and demand. On the supply side we can find providers for rental cars, hotels, cruises, rail and of course air travel. On the demand side we can find the end customers. They act via an agent to obtain an overview of the existing offers. Did you already know that? Well, you might be interested in further information of how the travel industry looks like today...

In case you don't remember Michael Porters concept of 1985, I would like to offer you short introduction to the value chain. It is a chain of activities that a firm, here operating in the travel industry, performs in order to deliver a valuable service for the market. So how can the value chain in the travel industry be divided into? Well, we have to look at five parts:

  • Suppliers: In this category, we for example find airlines, hotels and car rental companies.
  • Inventory management: The inventory is managed in a central reservation system (CRS), so that is what we can find in this category.
  • Distribution: In this category are the Global Distribution Systems (GDS) listed: The inventory is distributed by them. Also you will find aggregators, consolidators and organizers.
  • Sales: In the sales category you can find the end customers. They can arrange their travel purchase through agencies, travel management companies (TMC), online agencies or the provider directly.
  • Market: This category contains the traveler or the company.

So now we already divided the travel industry into parts. What I will do next? I will get to distribution and inventory management in detail. So stay tuned for more information on that topic.

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